About Me

Hello, I’m D'Mont'E Tims, a young African American and Indigenous American entrepreneur, and the proud founder of WAYA Apparel. My journey to creating this brand is rooted in the powerful and diverse cultural heritage that shapes who I am today.

WAYA Apparel is more than just a clothing brand—it's a reflection of my roots, my identity, and my mission to connect with others through culture, creativity, and purpose. Growing up with both African and Indigenous American heritage has shaped my worldview, and I wanted to create something that honors and celebrates both traditions. WAYA is a symbol of strength, resilience, and unity, drawing inspiration from the rich histories and deep wisdom of my ancestors.

At WAYA Apparel, we focus on creating high-quality, ethically produced clothing that combines modern fashion with meaningful cultural designs. Our collections are inspired by African patterns, Indigenous art, and the belief that fashion should be a reflection of who you are and where you come from. Every piece is designed with intention and crafted to empower individuals, especially those who share the same passion for their roots and their heritage.

My goal is to build a brand that not only celebrates cultural pride but also promotes inclusivity, sustainability, and ethical craftsmanship. WAYA Apparel is about more than just what you wear—it’s about expressing your story, your roots, and your journey with the world.

Thank you for being part of this journey with me. I invite you to wear your identity with pride and to join us in celebrating the beauty of cultural diversity through fashion.